​What is Tourism Service Excellence?

Tourism Service Excellence Programme was initiated by the Department of Tourism in partnership with the Tourism Business Council of South Africa (TBCSA) with the view:

• To develop an integrated approach to service excellence in the tourism sector;
• To rationalise efforts and develop a strategy that will guide service excellence in the sector; and
• Create an enabling environment for developing a positive customer service culture.

The overall objective of the programme is to improve service levels in the tourism sector and the value chain.

The programme is based on the following pillars: