In South Africa, the contribution of the public sector to economic growth cannot be understated. The contribution can take place through several channels, including via the tourism sector. The chained- tourism activities that result from direct government expenditures are characterised in this report as consisting of the public sector-generated tourism value chain. The chained-tourism activities are triggered when a meeting, conference or event requires government personnel to be away from their usual environment for at least 24 hours. Such absence requires that transport and accommodation, as well as food and beverages, be both organised and paid for. Certain suppliers benefit from the government expenditures incurred by providing transport, accommodation, food and beverages, or other services to the travelling government personnel within the value chain. The amended Tourism B-BBEE Sector Code gazetted by the Department of Trade and Industry in November 2015 seeks to ensure that the economic benefits of the booming tourism sector accrue to previously disadvantaged races as well as to the more traditionally privileged. Using government expenditures on tourism-related activities between 2013/14 and 2017/18, and the suppliers registered with the National Treasury, the study examines the value chain of the tourism sector generated from the public expenditures, and it attempts to determine the type of enterprises that benefit from within the value chain. The findings of the study are earmarked to produce policy recommendations that will aid the promotion of economic transformation that are set to enable the participation of previously disadvantaged races in the tourism value chain, particularly in terms of improving access to the procurement channels involved.

The aim of the study was two-fold: i. to identify and analyse global shifts as well as tourism specific megatrends that impact the tourism sector at a global, regional and local level, from both the demand and supply side of the sector; ii. to develop a framework that will enable the sector to proactively respond to challenges and capitalise on opportunities for future development of sustainable tourism products and services over time. The study was conducted over two phases, the first phase (2018/2019) concentrated on identifying megatrends that affect tourism and assessed the impact of these trends, particularly as they relate to the South African tourism industry. The second phase (2019/2020) focussed on developing a framework that enables the sector to proactively and consistently respond, over time, to challenges and capitalise on opportunities brought about by the megatrends.

A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism development and in particular calls for programmes to attract more black entrepreneurs into the tourism sector and to own and operate tourism SMMEs. One aspect of transformation and for expanding inclusivity in South Africa’s tourism economy is through the promotion of SMME development and especially of new entrepreneurship opportunities for Black-owned SMMEs. This can include both direct involvement of black entrepreneurs in tourism or of encouraging preferential usage of Black owned suppliers and the inclusion of SMMEs within supply chains. Overall the challenge of inclusive tourism requires that greater benefits flow to local (black) communities as well as other groups (especially women and the disabled) that formerly remained largely outside of the mainstream of the country’s tourism economy. This said, a 2018 report issued in 2018 by the Department of Tourism concerning the state of transformation in the South African tourism sector suggested that the pace of change is ‘slow’ and ‘concerning’.