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Student Research Corner
What is Responsible Tourism?
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WELCOME TO THE DEPARTMENT OF TOURISM RESEARCH REPOSITORY
The Department identifies research as a critical area to advance the development and growth of the tourism sector. Since 2012, the Department has been collaborating with research institutions to conduct tourism research and offer financial support to
post-graduate students pursuing tourism studies
in these institutions. The outputs emanating from the research studies are disseminated through the
Tourism Research Seminar/Webinar
held on an annual basis. In addition this research repository offers a digital open access to research reports, frameworks and models; theses and dissertations, journal articles, and conference papers produced in collaboration with research institutions.
Ms Tsakani Baloyi
012 444 6311
Critical Success Factors for Guided Tours in the Western Cape Province of South Africa
Hill Keano Lyle Bama Hilary
This study considers tourists' perspectives on the Critical Success Factors for guided tours in the Western Cape Province of South Africa. Guided tours and tourism destinations are inseparable, with such guided tours often being sought after for their power to improve tourist satisfaction and envisioned to enhance visitors' experience and impact tourism growth at destinations. The success of such guided tours is often premised on several factors, which when present, would influence visitors' propensity to recommend, revisit and make future destination choices. Such factors play a critical role in determining whether visitors would consider guided or self-led excursions. Understanding the Critical Success Factors for guided tours is essential as it makes it easier for tourism suppliers to channel efforts toward tourist satisfaction. Using a structured questionnaire, 451 tourists participating in guided tours in the Western Cape Province of South Africa were surveyed to ascertain the Critical Success Factors for guided tours. The study revealed that safety, knowledgeable guides, and pricing remain critical in the success of guided tours. The study highlights the critical factors considered essential for the success of guided excursions and the areas that require improvement. Following an analysis of the study’s findings, recommendations for effective guided tours for the tourism industry were proposed.
African Journal of Hospitality, Tourism and Leisure. ISSN: 2223-814X
August 2022, Vol 11, No 4, pp. 1502-1519 1502 AJHTL Open Access - Online @ www.ajhtl.com
Tourism Policy Development and Implementation in the Eastern Cape Province, South Africa: Does Local Stakeholder Involvement Count?
Silwana Monwabisi Dube Cynthia Nokubonga
Municipalities are at the lowest level of Government, and it is where the actual implementation of tourism policies takes place. District municipalities and communities globally often face poorly planned development projects resulting from inefficient and ineffective policy and planning implementation. One of the reasons for this is that there is, at times, a lack of participation by key stakeholders. The success of tourism development policies and their implementation rests on the involvement of all relevant stakeholders. This study adopted a qualitative research approach whereby purposive and snowball sampling methods were used to identify the research sample from the research population. The research population included the district municipality staff, regional and local tourism organisations, also known as tourism forums, tourism development agencies, and the rural planning and economic development departments. Consequently, fourteen (14) semi-structured interviews were conducted with key stakeholders from the district municipality, local municipalities, tourism organisations and Eastern Cape Parks Tourism Agency. A thematic analysis technique was used to analyse the data. This study focused on stakeholder involvement in the development and implementation of tourism policies in the O.R Tambo District Municipality (ORTDM). The key findings from the study revealed that there is a lack of stakeholder collaboration in development and the implementation of tourism-related policies in ORTDM.
District municipalities and communities globally often face poorly planned development projects resulting from inefficient and ineffective policy and planning implementation
Management’s Perceptions of Effective Employee Reward Systems at Selected Five-Star Hotels in the Cape Town Central Business District
Companies seek to maintain a competitive advantage in the marketplace. One of the means to achieve competitive advantage is to employ people who are motivated to perform their duties to the best of their abilities. Motivational programmes and practices should therefore form part of a company’s human resource strategy. Rewards are among the many ways of motivating employees to act in accordance with organisational goals. This study explores management’s perceptions of effective reward systems for employees at selected five-star hotels in the Cape Town central business district (CBD). An exploratory research design was adopted, customary in cases where the problem must be defined more precisely before an approach can be developed. The study made use of semi-structured interviews to collect qualitative data on rewards systems in the selected five-star hotels in line with the research objectives. Fourteen interviews with managers working in five-star hotels were conducted. The non-probability sampling method of purposive and convenience sampling was applied to select participants working in top management in the administrative departments of the hotels. Analysis of the interview data was guided by Creswell’s six-step methodology, in terms of which the interviews were initially recorded, transcribed and presented in narrative form. The findings of the study indicated that five-star hotels use extrinsic reward systems (commission, salary increase, cash, shopping vouchers, provident fund, bonus) and intrinsic reward systems (appreciation/praise, training, birthday gifts/presents, recognition, employee of the month, complimentary stay, positive feedback from superiors, mentoring, meal voucher, delegation). The study revealed that employees prefer extrinsic to intrinsic rewards. The study revealed that the rewards system attracts, keeps and motivates employees to perform consistently at optimal levels. The absence of a rewards system leads to demoralised employees, poor performance, low productivity, staff turnover, and negative attitudes and behaviour. According to results of the study, the researcher recommends that managers implement balanced and effective rewards, both intrinsic and extrinsic, as employees are the most precious asset of an organisation. Hotel establishments should also invest in educating their employees to improve their work environments. This is to ensure that employees value non-financial rewards as much as they value financial rewards.
Cape Peninsula University of Technology
MANAGEMENT’S PERCEPTIONS OF EFFECTIVE EMPLOYEE REWARD SYSTEMS AT SELECTED FIVE-STAR HOTELS IN THE CAPE TOWN CENTRAL BUSINESS DISTRICT
A dissertation submitted in fulfilment of the