| 2338 | | 2022 | The COVID-19 pandemic is catalysing changes in consumer demands as well as
necessitating a paradigm shift for research on tourist behaviour and decision making.
Demand is intensifying for safe spaces where social distancing is possible. The large
group movement of people, and therefore the phenomenon of ‘mass tourism’, has
been severely compromised as it imposes great health risks with travellers
vulnerable to health hazards and points to opportunities in alternative niche forms of
tourism. As a result of risk perceptions surrounding COVID-19, the tourism sector is
projected to see an expansion in various forms of special interest or ‘niche travel’
which is driven primarily by the confidence of travelling in smaller groups and a less
risk-prone environment Arguably in the ‘new normal’ of a post-COVID-19 world
consumers re-orient away from mass tourism experiences and instead search out
what are termed as ‘niche tourism’ products and experiences. South Africa's diverse
landscapes, rich natural and cultural heritage, and traditional knowledge can lay a
breeding ground for the promotion of alternative tourism within the country. Indeed,
niche tourism can play an ever more vital role in South Africa and is an opportunity to
investigate tourism offerings in which smaller-scale, controlled and operated niche
products can be established to satisfy the changing demands and needs of
consumers. The pandemic further underlines the importance of developing
interventions that are targeted to the requirements of specific niches. Research is
therefore necessary to inform interventions that should consider the changing
supply-demand situations of particular niches during and post COVID-19. Within the
competitive world of tourism similarity is the enemy and niche products are a way to
escape sameness. This points to the necessity for investigating supply and demand
issues around different forms of niche tourism. | University of Johannesburg | Report | Tourism Sector Demand and Supply | N4FUYHAX2DSF-245590710-101 | https://tkp.tourism.gov.za/ResearchRepo/SeminarDocs/Stimulating%20sector%20demand%20and%20supply%20through%20niche%20tourism%20development-%20the%20case%20of%20rural%20tourism%20in%20selected%20provinces.pdf?csf=1&e=2QnchY | | Presentation | | | | | | | | 2022/06/20 10:00:07 | FINAL REPORT STIMULATING SECTOR DEMAND AND SUPPLY THROUGH NICHE TOURISM DEVELOPMENT: THE CASE OF RURAL TOURISM IN SELECTED PROVINCES ii EXECUTIVE SUMMARY The COVID-19 | 54 | https://tkp.tourism.gov.za/ResearchRepo/Shared Documents/Forms/AllItems.aspx | pdf | False | pdf | | | |
| 2355 | | 2022 | The report provides the context of the study, stipulating the aim, objectives and research
questions. In relation to the rationale and purpose of the research, the importance of
domestic tourism globally and in South Africa specifically is highlighted. Furthermore,
domestic tourism’s role in the tourism sector’s recovery post the devastating impacts of
the COVID-19 pandemic is underscored. The theoretical/ conceptual framework that
informs the research is the sustainable tourism development approach, embedded in an
ecosystem-based operational model, that permits an examination of complex systems
and phenomena (such as tourism) that have multi-dimensional aspects and impacts
influenced by environmental, political, economic, and social factors. | University of KwaZulu-Natal | Report | Revolutionising Domestic Tourism | N4FUYHAX2DSF-245590710-102 | https://tkp.tourism.gov.za/ResearchRepo/SeminarDocs/UKZN%20Re-examining%20perspective%20on%20recovery%20of%20South%20Africa%27s%20domestic%20Tourism%20ina%20COVID19%20environment.pdf?csf=1&e=h6aOZk | | Presentation | | | | | | | | 2022/06/24 13:02:55 | Resilience: the ability/ capacity to adapt to changes as well as recover from or deal with challenges, difficulties and risks Sustainability: is a complex phenomenon of engaging in | 40 | https://tkp.tourism.gov.za/ResearchRepo/Shared Documents/Forms/AllItems.aspx | pdf | False | pdf | | | |
| 2335 | | 2022 | Tourism is widely considered to be a viable vector for sustainable socio-economic
development on the African continent due to the integrative nature of its value chain
(forward and backward linkages with suppliers and service providers), as well as
economic multiplier effect (tourism receipts, export products, employment creation,
local economic development) (Matiza & Slabbert, 2019). However, in light of the
COVID-19 pandemic-induced moratorium on international travel, tourism demand is
expected to contract by up to 75% in 2020 (Ruiz-Estrada, Park & Lee, 2020).
According to the World Tourism Organisation globally tourism contracted with 73% in
2020 and 72% in 2021 (UNWTO, 2022). Arrivals to Africa contracted by 69% in 2020
and 74% in 2021. The result was the same for South Africa where arrivals contracted
by 73% in 2020 and 78% in 2021 (UNWTO). The discovery of the new COVID-19
variant, Omicron, disrupted global travel again in 2021. As a result, a significant
proportion of tourism destination countries focused on pivoting from international
tourism toward domestic tourism as a strategy to resuscitate the tourism market
(Organisation for Economic Cooperation and Development, OECD - 2020). However,
in South Africa, the over-reliance on international tourists for many years added
pressure to the industry but also a recognition of the importance of domestic tourists
that should be the backbone of the industry | North-West University | Report | Tourism Sector Demand and Supply | N4FUYHAX2DSF-245590710-100 | https://tkp.tourism.gov.za/ResearchRepo/SeminarDocs/South%20African%20tourism%20sector%20demand%20and%20supply-towards%20post-COVID-19%20resilience.pdf?csf=1&e=xuzEPH | | Presentation | | | | | | | | 2022/06/20 10:51:28 | FINAL REPORT SOUTH AFRICAN TOURISM SECTOR DEMAND AND SUPPLYTOWARDS POST- COVID-19 RESILIENCE ABBREVIATIONS GDP Gross Domestic Product SADC Southern African Development | 57 | https://tkp.tourism.gov.za/ResearchRepo/Shared Documents/Forms/AllItems.aspx | pdf | False | pdf | | | |