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Research Studies

In many countries, tourism research is advanced in terms of institutional coordination and continuous provision of reliable and acceptable research information in the sector. In South Africa, however, there are a number of limitations with regard to tourism research and information. The National Tourism Sector Strategy (NTSS) in particular indicates that although significant progress has been made in tourism research and information since 1994, there are still a number of shortcomings. In particular, there is limited knowledge and awareness amongst stakeholders regarding the research studies conducted within the country by the national government, academic institutions, provinces, destinations or private sector. As a result of this challenge, there is often duplication of efforts and wastage of resources. It is for this reason that the National Department of Tourism (NDT) undertook an initiative to consolidate research studies conducted within the sector in order to facilitate information sharing among tourism stakeholders.

The list comprises of completed research studies conducted as well as journal articles and conference papers published/presented between 2013 and 2015. Importantly, the list will be revised on a regular basis. It is, however, important to note that the list is limited to information received from participating stakeholders and as such, should not be viewed as exhaustive of all tourism research studies conducted in the country.

LIST OF COMPLETED RESEARCH STUDIES: 2013-2015

  
  
  
Research Purpose
  
  
  
  
OrganisationSouth African Tourism
Research ThemeMarketing and Brand Management
Research Project TitleEast & West Tourist Market Insights
Research Purpose
To better understand the African traveller and their needs
Contacts NameMosilo Sofonia
Contacts Tel011 895 3150
Contacts Emailmosilo@southafrica.net
Linkshttp://www.southafrica.net/uploads/files/African_insights_2015_24042015.pdf
 
OrganisationTourism KwaZulu-Natal
Research ThemeBusiness and Event Tourism
Research Project TitleMidmar Mile 2015 :Economic Impact Assessment Tracking Survey
Research Purpose
To ascertain economic impact of this event on the province, as well as brand noting and associations
Contacts NameKaren Kohler
Contacts Tel031 366 7550
Contacts Emailkaren@zulu.org.za
Linkshttp://www.zulu.org.za/archive/impact-assessments-of-events-in-kwazulu-natal-F57990
 
OrganisationTourism KwaZulu-Natal
Research ThemeBusiness and Event Tourism
Research Project TitleDusi Canoe Marathon 2015: Economic Impact Assessment Tracking Survey
Research Purpose
To ascertain economic impact of this event on the province, as well as brand noting and associations
Contacts NameKaren Kohler
Contacts Tel031 366 7551
Contacts Emailkaren@zulu.org.za
Linkshttp://www.zulu.org.za/archive/impact-assessments-of-events-in-kwazulu-natal-F57990
 
OrganisationTourism KwaZulu-Natal
Research ThemeBusiness and Event Tourism
Research Project TitleComrades Marathon: Economic Impact Assessment
Research Purpose
To ascertain the economic impact as well as brand noting and associations
Contacts NameKaren Kohler
Contacts Tel031 366 7551
Contacts Emailkaren@zulu.org.za
Linkshttp://www.zulu.org.za/archive/impact-assessments-of-events-in-kwazulu-natal-F57990
 
OrganisationTourism KwaZulu-Natal
Research ThemeBusiness and Event Tourism
Research Project TitleMandela Day Marathon 2014: Economic Impact Assessment Tracking Survey
Research Purpose
To ascertain economic impact of this event on the province, as well as brand noting and associations
Contacts Name​Karen Kohler
Contacts Tel
Contacts Emailkaren@zulu.org.za
Linkshttp://www.zulu.org.za/archive/impact-assessments-of-events-in-kwazulu-natal-F57990
 
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