| A POLICY REVIEW OF THE TOURIST GUIDING SECTOR IN SOUTH AFRICA Published Date :
28 July 2020
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5.90 MB
Tourist guides are at the coalface of the tourism industry and play a critical role as mediators between the various interfaces which comprise the unique tourist experience. This is emphasised by the current Minister of Tourism, Derek Hanekom, who indicated that “tourist guides are absolutely critical to the continuing success and growth of tourism in our country”.1 Tourist guides are an essential component of the tourism market, where they are known as information-givers, interpreters, and front-line professionals operating on a local, regional, provincial, and national and international level. It is generally accepted that the use of a registered professional tourist guide, that is trained and |
| DEMAND AND SUPPLY MARKET ANALYSIS FOR DESTINATION DEVELOPMENT Published Date :
28 July 2020
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0.39 MB
Destinations are a key feature of the tourism industry and can be regarded as a combination of all products,
services and ultimately experiences provided in a particular area. They are amalgams of tourism products and
services, offering an integrated experience to consumers. Traditionally, destinations are regarded as well-defined
geographic areas, such as a country, an island or a town. However, destinations can also be interpreted
subjectively by consumers depending on their travel itinerary, cultural background, and purpose of visit,
educational level and past experience. |
| DEVELOPMENT OF A FRAMEWORK TO ASSESS THE ECONOMIC IMPACT OF COASTAL AND MARINE TOURISM (CMT) IN SOUTH AFRICA: PHASE 2 Published Date :
28 July 2020
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1.18 MB
Coastal and Marine Tourism (CMT), as part of the oceans economy, offers significant development opportunities that can contribute to job creation and sustainability. However, that there are limited national and international best practices to assess the economic impacts of CMT. Furthermore, there are no specific accepted methodological approaches to assess the economic impacts of CMT within a country context. During the 2016/2017 financial year, the National Department of Tourism (NDT) in collaboration with the Cape Peninsula University of Technology (CPUT) initiated a research study to develop a framework to assess the economic impact of coastal and marine tourism (CMT) in South Africa. Phase 1 of the project focused on conducting a desktop study to review relevant literature which provides a national and international perspective to identify best practices and current trends with regard to assessing the economic impacts of CMT in order to inform the development of a framework to assess the economic contribution of CMT to South Africa’s tourism sector. Phase 2 of the study which was undertaken in 2017/18 focused on developing and piloting data collection surveys and examining which economic modelling approaches are appropriate to to assess the economic contribution of CMT to South Africa’s tourism sector. Phase 3 of the study will be undertaken in 2018/19 and will involve implementing the framework and conducting a workshop to capacitate stakeholders. The University of KwaZulu-Natal (UKZN) took over the project after the completion of Phase 1 given that Prof Urmilla Bob was involved in the project together with Prof Kamilla Swart who was the lead researcher at CPUT and resigned at the end of 2016. |
| Sustainability of Rural Tourism Products in South Africa: A Hypothetical Application Published Date :
28 July 2020
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2.25 MB
This report reviews the literature and other extant credible sources to identify, and to profile, rural tourism products (RTPs) in South Africa in the context of sustainability to support the National Department of Tourism’s (NDT’s) 2012 Strategy, outcome seven, in relation to sustainable rural communities, with a strong emphasis on supporting rural tourism. Building on the assumption that sustainable RTPs lead to sustainable rural communities, an RTP sustainability framework is, therefore, at the core of the report. The report is not prescriptive in terms of the sustainable indicators that should be adopted, but rather, given the complexity and diversity of the number of issues surrounding rural tourism, it provides a framework that acts as a base for RTPs to plan, implement and assess their sustainability.
The report first provides a conceptual overview of rural tourism and its products, |
| TOURISM VALUE CHAIN AND OPPORTUNITIES FOR TRANSFORMATION IN SOUTH AFRICA Published Date :
28 July 2020
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1.00 MB
Broad-Based Black Economic Empowerment (B-BBEE) policy in South Africa aims to accelerate the inclusion of black people into the economy through company ownership, human resources, and enterprise and community development. Statistics South Africa (Stats SA, 2012) indicate that 91 per cent of South Africa’s 52 million people is comprised of black people. Persons of black African origin comprise 79 per cent of the population, 9 per cent are Coloured, and 2.5 per cent are of Asian origin. Yet economic wealth is held by a white population representing 9 per cent of the population. Therefore, government insists that the pace of transformation, and implementation of B-BBEE policy in the private sector, including the tourism sector, is slow and needs addressing. |
| State of Tourism Report 2015/16 Published Date :
29 September 2017
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5.60 MB
The National Department of Tourism introduced an Annual State of Tourism Report, to function as a strategic tool to inform decision-makers and businesses on the sector’s performance and developmental aspects. A supply and demand analysis model, was applied to monitor the performance of the tourism sector during the 2015/16 period. The report was completed during March 2017 and updated between April and June 2017 |
| DEVELOPMENT OF A FRAMEWORK TO MEASURE THE IMPACT OF EVENTS Published Date :
12 May 2017
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1.22 MB
A three-phased study was conducted to develop a standardised framework to measure, monitor and manage the impacts of events of different types and sizes in South Africa. Phase one of the study (2013-2014) focused on reviewing literature and accompanying models and approaches of evaluating events and further identifying the relevant indicators that can be used to measure the impact of events of different types and sizes in South Africa. |
| CUSTOMER SATISFACTION INDEX FOR THE ACCOMMODATION SUB-SECTOR IN SOUTH AFRICA Published Date :
12 May 2017
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1.15 MB
Accommodation is one of the largest components of the tourism sector (Deng, Yeh, and Sung 2013). The increasing competition in the accommodation sector has meant that establishments have started focusing a lot on improving customer satisfaction with a view to retain existing and attract new customers. Consequently, a number of studies have been carried out to assess customer satisfaction and its determinants in several sectors, including accommodation. |
| THE IMPACT OF COMMUNITY BASED TOURISM PROJECTS ON LOCAL COMMUNITIES IN KWAZULU-NATAL Published Date :
12 May 2017
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1.02 MB
Tourism is regarded as a modern-day engine for growth and is one of the largest industries globally. South Africa has earmarked tourism as a key sector with an excellent potential for growth and development. In the first quarter of 2012, tourist arrivals increased from 2 029 687 in 2011 to 2 267 807 in the same period. With its spectacular scenery, friendly people and world-class infrastructure, South Africa is becoming one of the most desired destinations in the world currently in position thirty in international tourism popularity ratings. Being a labour-intensive service industry , with a supply chain that links across many sectors, tourism is a priority sector in the government’s planning and policy frameworks and it is intended to be one of the six job drivers of the New Growth Path framework. |
| LOCAL ECONOMIC DEVELOPMENT: THE CASE STUDY OF TOURISM EVENTS Published Date :
12 May 2017
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0.89 MB
The National Development Plan (NDP) identifies local economic development as a key priority for the government to create jobs and alleviate poverty. In addition, a key objective of the National Tourism Sector Strategy (NTSS) is to unlock tourism economic development at provincial and local government level to ensure support for local government tourism programmes. Tourism researchers have echoed such sentiments by emphasizing on the tourism sector as a key driver of economic growth and employment creation, and therefore constituting an integral part of South Africa’s local economic development strategies (Viljoen and Tlabela, 2007) There are many definitions for local economic development however for the purpose of this study Local economic development (LED) will be defined as a process by which public, business and nongovernmental sector partners work collectively to create better conditions for economic growth and employment generation (World Bank, 2015). |
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