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Signs are a means of passing a message to a large number of people without having to be there yourself. A message is written down and placed where people passing by can read it. The message, maybe in words, but often a drawing or symbol is used to pass a common idea to people with very different backgrounds and languages, such as in a sign.
Tourism Signage comprises a hierarchy of road traffic
signs to guide motorists to tourist destinations. Legislation and guides motorists along the
final stages of their journeys govern these types of signs. While these signs
are not regarded as advertising, they nevertheless draw the attention of
motorists to destinations encountered along a route. A tourist sign normally consist of a white
symbol and white text on a sign with a dark brown background. The shape and the white border of a sign, as
well as a white directional arrow on the sign depend on the type of tourism
sign involved. The symbol indicates the type
of tourist destination involved, while the text serves to identify the specific
tourist destination. Only approved
symbols may be displayed. The text font
and text size must also comply with what is prescribed in the Southern African
Development Community Road Traffic Signs Manual.